Atma Q&A: Lulu Agan, Chief Officer of Bliss at SwellWomen & Swellness Coaching

We speak to Lulu Agan, the chief officer of Bliss at SwellWomen & Swellness Coaching, a travel and wellness community.

Founded by Lulu Agan, SwellWomen is a travel and wellness community that fosters life-transforming connections, education and experiences in the most serene, welcoming environments, accessible in person via retreats or online globally. Its ultimate goal is to inspire women to seek life through bliss and focus on themselves to regain an optimum sense of happiness and wellbeing. 

Q: Could you tell us how you started SwellWomen?

A: For me, the ocean has the power to erase egos, unleash bare human spirit, and teach one to color outside of the lines, while yoga brings balance and a deep, supportive connection to oneself — all lessons that can be easily carried from the surfboard or yoga mat back to daily life, allowing that raw passion to color our every moment. From these philosophies, SwellWomen was born! Through the pursuit of my own bliss, I’m able to deliver SwellWomen’s signature bliss to women all over the world with our intentionally designed, deeply expansive, culturally immersive retreats and online offerings.

Q: How do you educate your customers and how important is this?

A: Arming my clients with the education, tools, and methodologies is important but what’s even more important is to empower them to become the curious investigators of their own lives, uncovering what’s working and what’s not, and then to get inspired action by making small sustainable changes. I truly believe each woman has all the answers within but fear (aka obstacles) can stop us dead in our tracks. Having the support of a mentor who’s a few steps ahead of the game keeps them accountable, lean into fear, and move forward….towards the life they have been dreaming of.   

Q: What are the goals of SwellWomen?

A: SwellWomen inspires women to seek a life of bliss through a focus on health, happiness, and discovery of the authentic self. 

Our Mission:  Learn, Live, Love BLISS

  • Learn Bliss: SwellWomen shares relevant information on wellness (self-care, fitness, nutrition, yoga, surf, travel, business, philosophy) and encourages women to learn about themselves, their bliss, and how to live their best life through health & wellness coaching. 
  • Love Bliss: SwellWomen creates a community of empowerment that challenges women to expand their passions. SwellWomen believes that women deserve to lead the authentic life that they desire through lessons that are easy to love and translate to real life.
  • Live Bliss: SwellWomen offers ultimate blissful experiences through thoughtfully designed, boutique surf, yoga, and wellness retreats and virtual programs. Women who join us on in-person or virtual journeys become fulfilled and ready to apply the SW principles to their everyday life. 

Q: What can a customer expect on their first experience with your company?

A: Whether it’s riding their first wave, taking their first yoga class, or opening up in a private or group coaching environment, every woman can expect to be challenged, yet supported as they step out of their comfort zone, lean into fear, and reclaim their bliss.  I keep all of our experiences boutique to ensure that I have the time and energy to gift each woman the support, motivation, and encouragement needed to tap into their inner truth and strength allowing them to reimagine their own possibilities and to rediscover their infinite potential.

Q: Could you share with us what are your offerings and objectives?

A: BLISS is most easily found when stepping outside of one’s normal life which is why we are world renowned for our retreats.  Our SwellWomen Boutique Surf & Yoga Retreats are designed to introduce to our LIVE BLISS coaching philosophy while our intensive wellness retreats offer a heavy emphasis on health, lifestyle, personalized goal-setting, and guidance.

Where’s the Bliss? is a 6-week empowerment journey for tenacious, driven women to reconnect with their truth, power, and purpose; a journey to become better-equipped towards bold, affirming change. Over the course of 6 weeks, you’ll embark on a journey towards newfound freedom and self-understanding, complete with learning the skills and daily practices to discover a brand new sense of empowerment.

Swell360 is our exclusive wellness membership for women, designed to help women take back control of their health and happiness, utilizing gradual changes and a supportive, spirited community to reset their balance, rediscover their power, and find their way back home again. A sacred place to pause, catch our breath, and nurture ourselves.

Our Challenges and Detoxes are designed to reset your relationship with food and give your body the fuel it needs for its maximum potential. 

5-Day Sugar Detox

10-Day Ultimate Detox

30-Day Get Good at Living Challenge

Q: Who do you recommend SwellWomen to and why?

A: Our SwellWomen experiences are for women that are ready to step out of their usual routines and try something new. Whether it’s needing a break from everyday life, the desire to surf for the time, or wanting to cultivate better habits, SwellWomen has curated in-person and virtual experiences that inspire you to connect to your authentic self and ignite the spark that resides within so you can take your life to the next level and rock your bliss.

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